"Fort Collins Now looks amazing."
That was the content of a text message Chronicle associate publisher/editor Josh J. sent me on Friday before he vanished from cellphone range, deep into the Poudre Canyon for the weekend. I had just arrived at my parents' house in Pueblo for two long days, over which a physical copy of Now would not be within my grasp. Josh knew the torture he'd inflicted, which apparently became a joke at his campsite, where other Chroniclers were reveling.
Of course, it was a joke, which I confirmed with our art director, but not before trolling the new (?) paper's site. Reading the copy sedated my panic but Susanna's assessment of the layout was like swallowing a caramel-dipped Valium. Like the Weekly, this paper is for people who like to read about themselves (mostly elected officials and community cheerleaders with zero tolerance for criticism or analysis).
You know, that Sunday insert your grandpa reads.
Fort Collins Now is the very unfortunate result of a sadly desperate faith in daily print journalism. Except it's a twice-weekly. This is what competing against the Coloradoan looks like.
Please pass the alternative.