From NPR in April 2007:
...bloggers will not only get an outlet for their musings, they'll also break news.
[Editor in Chief John] Wilpers says he'll help bloggers tailor their postings for a general audience. At first, he expects only about 10 percent of the newspaper's content to come from Web contributors. But eventually, half the paper could be filled by all the Boston blogs fit to print, he says.
Dagsbrun announced plans in April 2007 for ten more NOW papers in major cities within three years, but that hasn't begun to happen. (The Fort Collins Now, which also was (re)born in 2007, after a brief name tussle, has no Icelandic associations we know of.) And now Dagsbrun's dream may be over, thanks to Iceland's currency being even more unstable than the dollar.
From the Boston NOW website:
This healthy, growing 119,000-circulation daily is suddenly compelled to halt operations due to rapidly deteriorating economic conditions in Iceland where interest rates reached 15.5% Thursday, the krona, their currency, has declined over 20% against the dollar since January, and inflation is now at 8.7%.The publisher claims the paper was actually following its business model and hitting its targets, and its circulation had nearly doubled in a year. So I'm not quite sure whether the lesson here is about the survivability of free papers or blogger-driven papers, or the pitfalls of foreign investment in "local" periodicals.
“The death of any newspaper is a sad thing,” stated CEO Russel Pergament, “but the death of a vibrant, flourishing newspaper because of economic turmoil thousands of miles away is beyond sad and is something we never anticipated and for which we were totally unprepared.”